The group began airport retailing experience in 1988 under “Syarikat Syidah” with the setting up of a Books & Magazines outlet in Subang International Airport at the Departure level. From thereon, the company grew to its present status of operating more than twenty outlets in total at various locations throughout the country and overseas under the management of the Groups subsidiaries.

The group offers a wide portfolio of food service options, ranging from lifestyle cafes, bistro, deli and bakeries to local delights. As food services has to be planned, managed and delivered effectively, we devise the best food service solutions to ensure that continuous evolving needs for optimum food service are met.

Presently, the company manages O’Brien’s; and internationally renowned brand of sandwich bar originating from Ireland, as well as Hot & Roll, both of which under a franchise program.

The company is known for its quality and excellent food and customer service excellence. It is the company’s intention to continuously improve and better its operations, to offer full and complete food services, able to feel the pulse of its customers and respond immediately to the requirements.